I just started my home care agency, and I feel like I’m drowning. The big franchise agencies in my area have way more resources and name recognition. How do I compete as a small business?
First, stop trying to compete on price. The big guys will always have more money to undercut you. Instead, focus on personalized service—families love knowing they’re not just another number.
Yes! Make your selling point quality over quantity. I always tell families, “With us, you’re not dealing with a giant call center. You have a direct line to the owner, and we handpick caregivers for the best match.”
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That makes sense. But how do I get the word out? These bigger agencies dominate Google and ads.
Word-of-mouth and community networking are your best friends. Go to senior centers, hospitals, and churches. Build relationships with social workers and discharge planners—they’ll remember you if you make a good impression.
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