I’m on a tight budget but need to get my agency’s name out there. What are the best low-cost marketing strategies?
Start with networking. Build relationships with local hospitals, senior centers, and rehab facilities. Many of my clients come from referrals, and it costs nothing but your time to build those connections.
Social media is your friend! Set up a Facebook page for your agency and post helpful tips for caregivers or family members. Adult children often search for care on Facebook, so stay active there.
Post consistently—at least 3 times a week. Share caregiver stories (with their permission), client testimonials, or even simple care tips. And use local hashtags like #HomeCare[YourCity]. It makes your posts more discoverable.
What about Google? I heard ads are expensive.