With new state/regulatory pressures and staffing costs rising, your agency can compete with larger chains by being nimble and local.
Tip: Create a “local awareness blitz” this week: target one ZIP code where you have active clients but low referrals. Drop flyers, connect with a senior centre, ask one current family for a short video testimonial you can share. Emphasize your local presence, responsiveness, and regulatory compliance (tie in the NY expansion rule or telehealth rule above for relevancy).